I build headless WordPress architectures that separate content management from the front-end experience, giving you the flexibility of WordPress as a CMS with the performance and development capabilities of React and Next.js.
From REST API and WPGraphQL integrations to custom content models and Next.js applications, I connect WordPress, external APIs, and modern front ends into a clean architecture designed for performance, flexibility, and long-term maintainability.
The goal is not to use headless technology simply because it is modern. I build it when the architecture provides a real advantage for your project.
Structured WordPress content models using custom post types, taxonomies, ACF fields, and relationships designed specifically for API consumption.
Connect WordPress content and functionality with modern front ends and external systems through structured REST API endpoints and JSON data.
Implement WPGraphQL where a flexible query layer makes sense for the project, reducing unnecessary data transfer and simplifying complex content relationships.
Build the presentation layer with Next.js and React using reusable components, responsive layouts, modern rendering patterns, and maintainable TypeScript.
Connect external services, SaaS platforms, forms, databases, CRMs, and other APIs where your project requires data to move between systems.
Plan relationships between content types and establish a predictable data structure so the front end can consume content without unnecessary complexity.
Optimize API requests, data fetching, caching, images, rendering, and front-end delivery to create a fast experience even with content-heavy websites.
Implement appropriate authentication and access patterns when APIs, private data, user accounts, or protected functionality are part of the architecture.
Configure development, staging, and production environments so WordPress and the Next.js application can be developed and deployed independently.
The architecture is defined before the front-end build begins so the CMS, APIs, and application work together rather than becoming separate technical problems.
I define the business requirements, content model, integrations, expected traffic, front-end requirements, and reasons for using a headless architecture.
WordPress becomes the structured content layer. I define CPTs, taxonomies, ACF fields, relationships, API requirements, and data structures.
I implement the API layer and build the Next.js front end around reusable components and predictable data contracts.
External APIs, caching, images, rendering, loading states, error handling, and Core Web Vitals are tested and optimized.
WordPress and the Next.js application are deployed to their respective environments and their communication is validated in production.
I document the important architecture decisions, content management workflow, integrations, and deployment requirements so the system remains maintainable.
Not a freelancer who learned WordPress from YouTube last year. 10+ years of serious builds.
10+ years exclusively in WordPress — not a generalist. I know where the edge cases are, which plugins conflict, and how to build for long-term maintainability rather than just the launch deadline.
If you hand me a Figma file, the live site will match it — including spacing, hover states, and responsive behaviour. Less than 5% revision rate on design implementation across 200+ projects.
Every WordPress site I build is measured with GTmetrix before handover. 90+ PageSpeed isn’t a nice-to-have — it’s the baseline. Average Core Web Vitals improvement across my projects is 40%.
I use AI tools for code generation, debugging, and SEO structuring — which cuts average build time by ~30%. Your budget goes further and your deadlines are more achievable. Every line is reviewed and tested by me.
No black boxes. You know exactly where things stand at every stage of every build.
30 min to understand goals, timeline, designs, and what success looks like for this project.
Fixed scope, fixed price, clear milestones — sent within 48 hours of the call.
Built in milestones on staging. You review and approve before anything goes live.
Full QA, launch, CMS walkthrough, and 30-day post-launch support.
If your question isn't here, just ask — I reply to every enquiry within 24 hours.
Headless WordPress makes sense when you want WordPress for content management but need a more flexible front-end architecture. It can be particularly useful for performance-focused websites, complex applications, or projects requiring multiple front-end experiences.
Not necessarily. A traditional WordPress architecture is often the better choice for a straightforward marketing website. I recommend headless only when the technical requirements justify the additional architecture.
Both are options. The choice depends on the content structure, query requirements, integrations, and existing architecture.
Yes. WordPress remains the CMS, so content can be managed through the WordPress admin while Next.js handles the front-end presentation.
Yes. I can integrate third-party APIs and connect WordPress, Next.js, and external systems according to the project's requirements.
Yes. I can assess the existing content structure, plugins, APIs, and templates first, then determine whether a gradual migration or complete rebuild makes more sense.
Tell me what you’re building. I’ll give you a straight answer on fit and what it takes.