I’m a Senior WordPress & Front-End Developer with 10+ years of experience building custom WordPress websites, high-converting interfaces, and scalable web experiences for businesses and agencies. From custom themes, Elementor, ACF and WooCommerce to modern front-end development with JavaScript, React and Next.js. I help turn designs and ideas into fast, responsive, production-ready websites.


I’m a Senior WordPress & Front-End Developer with 10+ years of experience turning designs, business requirements, and complex ideas into fast, flexible, and maintainable web experiences.
WordPress is at the core of my work, from custom themes and advanced ACF content systems to Elementor, Gutenberg, WooCommerce, API integrations, and performance optimization. I also bring strong front-end expertise across HTML, CSS, JavaScript, Bootstrap, Tailwind CSS, React, and Next.js, allowing me to work comfortably across both the WordPress backend and the modern frontend.
I’ve delivered 120+ digital projects for businesses and agencies, including work as a white-label development partner and long-term technical resource. My approach is straightforward: write clean, scalable code, communicate clearly, solve problems before they become blockers, and build websites that remain easy to manage long after launch.
Capabilities developed through 10+ years of building WordPress platforms, frontend applications, agency deliverables, and scalable content systems.
Custom themes, plugins, Gutenberg development, WordPress APIs, advanced ACF implementations, custom post types, taxonomies, and business-specific functionality built for long-term maintainability.
Building modern websites with WordPress as the CMS and Next.js as the frontend. API-driven architecture, SSR/ISR strategies, SEO optimization, deployment workflows, and scalable content delivery.
React, Next.js, TypeScript, JavaScript, Tailwind CSS, and component-driven development focused on performance, accessibility, maintainability, and exceptional user experiences.
Content modeling, editorial workflows, ACF-powered structures, custom post types, taxonomies, and scalable publishing systems that empower content teams without creating technical debt.
Custom WordPress plugins, third-party integrations, REST APIs, webhooks, CRM connections, and business-specific functionality built to extend WordPress beyond standard themes and plugins.
Long-term retainer support, white-label delivery, technical leadership, project ownership, and seamless collaboration with agencies and startups that need a dependable development partner.
Full store setup, custom checkout flows, payment gateways (Stripe, PayPal), product filtering, inventory integration, and conversion rate optimisation.
GTmetrix audits, LCP/CLS/FID optimisation, image compression, CDN setup (Cloudflare), caching configuration, and render-blocking elimination. Achieved 90+ PageSpeed on 50+ sites.
Pixel-perfect conversion of Figma, Adobe XD, and PSD designs into fully responsive WordPress websites using Elementor Pro, Divi, or custom development.
On-page optimisation, schema markup, Yoast/Rank Math setup, Google Search Console integration, site architecture, and internal linking strategy.
Every developer claims experience and quality. Here’s what I mean specifically.
I’ve been doing this since 2008 and every client gets the same level of engagement — from a $499 landing page to a multi-month agency retainer. I don’t disappear after delivery.
85% more bookings, 95% conversion growth, 89% mobile sales increase — these are real outcomes from real projects. I think about what the site needs to do, not just how it looks.
Written proposals with fixed scope and pricing. Staging environments for every build. You review each milestone before anything goes live. No surprise invoices, ever.
I use AI tools to speed up debugging, code generation, and SEO structuring — cutting delivery time by ~30%. But every line of code is reviewed, tested, and owned by me.
Building fast, well-structured websites that do what the client actually needs them to do.
No black boxes. You know exactly where things stand at every stage.
We talk through your goals and timeline. I ask the questions most developers skip — which prevents surprises later.
Written scope, deliverables, milestones, and fixed pricing. No vague estimates that balloon later.
All work on a staging environment. You review at each milestone before anything goes live.
Full QA across devices. A walkthrough so you know how to manage your site. Optional ongoing maintenance.
Tell me what you’re building. I’ll give you a straight answer on fit and what it takes.