WordPressScalelist
Page speed optimization, conversion-focused UX, lead generation improvements
95% qualified lead growth
Client overview
A growing SaaS platform that needed a website built to scale
Client
Elegant G Barbershop
Website
www.elegantgbarbershop.com/Industry
Barbershop / Men's Grooming
Platform
WordPress + Elementor
Target Audience
Men seeking professional haircuts, grooming, beard care, and traditional barbering services in New York City
Service Provided
WordPress Website Design & Development
Core Development
Elementor, Responsive Design, Custom Sections
Forms & Automation
SQUIRE Online Booking
Integrations & Configuration
SQUIRE Online Booking integration for appointment scheduling and customer booking management
Additional Focus
Service Presentation, Online Booking, Local Business UX & Mobile Experience
The Challenge
Building a flexible WordPress system behind a growing SaaS website.
Scalelist needed more than a collection of marketing pages. The website had to handle structured product and company information, support multiple content types, and connect website interactions with the tools already used by the team.
Clear Service Presentation
Elegant G offers a range of barbering and grooming services, from haircuts and beard trims to razor shaves and specialized cuts. The website needed to present these services clearly so visitors could quickly understand their options before booking.
Online Booking Experience
The website needed to connect visitors from service discovery to appointment booking without creating unnecessary friction. The booking experience had to work naturally alongside the site's content while integrating with the existing SQUIRE booking platform.
Multiple Locations
With locations in Kips Bay and Midtown East, the website needed to make location information easy to find and understand, helping customers identify the most convenient barbershop before making an appointment.
Responsive Local Business Experience
Customers access local business websites across a range of devices. The website needed responsive layouts, clear calls to action, intuitive navigation, and accessible service information across desktop, tablet, and mobile.
The Solution
A structured WordPress architecture built around scalability.
The solution was to build a structured WordPress foundation that separated content, presentation, and integrations—making the website easier to manage today and extend as Scalelist grows.
Service-Focused WordPress Structure
Developed a WordPress website with Elementor that organizes Elegant G's barbering and grooming services into clear, easy-to-navigate sections, making it simpler for visitors to explore available services.
WordPressElementorService Pages
Integrated SQUIRE Booking
Connected the website experience with SQUIRE's online booking platform, giving customers a direct path from exploring services to scheduling an appointment with the barbershop.
SQUIREOnline BookingIntegration
Location-Centered Navigation
Structured location information for Kips Bay and Midtown East so visitors can quickly identify the available locations and find the information needed before booking.
Multi-LocationLocal UXNavigation
Responsive Elementor Development
Built and refined the site's layouts, navigation, service sections, booking calls to action, and supporting content for different screen sizes, with particular attention to the mobile browsing experience.
Responsive DesignMobile UXElementor
Key features developed
What was built and integrated
✂️Clear presentation of haircuts, beard services, shaves, line-ups, and other grooming options, helping visitors understand the available services before moving to the booking process.
📅Integrated the website with SQUIRE's online booking platform, providing customers with a straightforward route from service discovery to appointment scheduling.
📍Dedicated location information for Kips Bay and Midtown East, making it easier for customers to identify the barbershop location that works best for them.
🧱Custom Elementor sections and page layouts designed around Elegant G's services, locations, brand positioning, and customer journey rather than relying solely on generic page-builder layouts.
📱Responsive implementation across desktop, tablet, and mobile, with attention to navigation, typography, spacing, service content, and booking calls to action.
💈A user experience focused on the needs of a local grooming business, helping visitors move naturally from discovering Elegant G's services to choosing a location and booking an appointment.
Results & impact
What changed — in practice
The project introduced a more structured WordPress foundation for Scalelist, connecting content management, website forms, internal notifications, and CRM workflows into a more maintainable system.
2
New York locations
The website clearly presents Elegant G's Kips Bay and Midtown East locations, helping customers identify the most relevant location before booking.
1
Integrated booking platform
The website connects the customer journey with SQUIRE, providing a direct path from service discovery to online appointment scheduling.
Multiple
Grooming services
Haircuts, beard trims, razor shaves, line-ups, and other grooming services are presented within a structured website experience designed to make service discovery easier.
100%
Responsive implementation
Core pages, service sections, navigation, location information, and booking calls to action were developed and refined for desktop, tablet, and mobile experiences.
Key takeaways
What made the difference
A local business website should make the next step obvious.
For Elegant G, the website needed to do more than present the brand. Service information, locations, and booking calls to action were structured around the customer's path from discovering a service to making an appointment.
Booking should feel like part of the website experience.
Rather than treating appointment scheduling as a separate process, the SQUIRE integration creates a clear transition from service exploration to booking, reducing unnecessary steps for customers.
Location information matters for multi-location businesses.
Presenting Kips Bay and Midtown East clearly helps customers understand their options and choose the location that best fits their needs.
