WordPressScalelist
Page speed optimization, conversion-focused UX, lead generation improvements
95% qualified lead growth
Client overview
A growing SaaS platform that needed a website built to scale
Client
Elephant In The Room LLC
Website
elephantintheroomllc.com/Industry
Mental Health / Trauma-Focused Therapy
Platform
Next.js
Target Audience
Individuals seeking trauma therapy, EMDR, somatic healing, and related mental health services across Colorado
Service Provided
Next.js Website Design & Development
Core Development
Next.js, Responsive Front-End, Custom Components, Service Architecture
Forms & Automation
Consultation Booking + Contact Form
Integrations & Configuration
Online therapy/contact and consultation workflows
Additional Focus
Therapy Service Discovery, Clinician Discovery, Local SEO, Telehealth Access & Patient Experience
The Challenge
Building a flexible WordPress system behind a growing SaaS website.
Scalelist needed more than a collection of marketing pages. The website had to handle structured product and company information, support multiple content types, and connect website interactions with the tools already used by the team.
Complex Service Architecture
The practice offers numerous therapy modalities, each requiring its own explanation and context. The website needed a clear service architecture that allowed visitors to explore individual treatments while still understanding the broader approach to trauma-focused care.
Clinician Discovery
Visitors may have different needs when choosing a therapist. The website needed to make clinician information easier to explore while connecting therapist discovery with the services and treatment approaches offered by the practice.
Multiple Paths to Care
The business serves clients in person in Denver and Lakewood while also offering telehealth across Colorado. The experience needed to communicate these options clearly and guide visitors toward an appropriate next step, including consultation and therapist discovery.
Trust, Privacy & Accessibility
Mental health websites require a particularly careful approach to trust and usability. Information around services, insurance, self-pay, privacy, and telehealth needed to be presented clearly so prospective clients could make informed decisions before contacting the practice.
The Solution
A structured WordPress architecture built around scalability.
The solution was to build a structured WordPress foundation that separated content, presentation, and integrations—making the website easier to manage today and extend as Scalelist grows.
Modular Next.js Architecture
Developed the website in Next.js using reusable components and structured page patterns, making it easier to maintain consistent layouts across service, clinician, location, and informational pages.
Next.jsReactReusable Components
Structured Therapy Services
Organized the practice's wide range of therapeutic approaches into dedicated service experiences, giving visitors a clearer way to understand treatments such as EMDR, Brainspotting, Somatic Experiencing, CBT, and other modalities.
Service ArchitectureContent StructureUX
Clinician & Location Discovery
Created clearer pathways for exploring therapists and understanding where care is available, supporting both local in-person services and statewide telehealth access.
Clinician DiscoveryLocationsTelehealth
Conversion-Focused Patient Journeys
Structured calls to action around practical next steps such as finding a therapist, requesting a consultation, and contacting the practice, while keeping the experience appropriate for a sensitive healthcare context.
Patient UXCTA StrategyConsultation Flow
Key features developed
What was built and integrated
🧠Dedicated service experiences help visitors explore different therapeutic approaches and understand how modalities such as EMDR, Brainspotting, Somatic Experiencing, CBT, and other treatments fit into the practice's broader trauma-focused approach.
👥Structured therapist profiles and discovery pathways help prospective clients learn about the clinicians and their areas of specialization before deciding who they may want to work with.
📍Clear pathways communicate in-person availability in Denver and Lakewood alongside telehealth access across Colorado, helping visitors identify the care option relevant to their location.
🔐Important information around HIPAA-compliant care, privacy, insurance, self-pay, and consultation is surfaced throughout the experience to address common concerns before a prospective client reaches out.
🧩Reusable front-end components provide consistency across service pages, clinician content, calls to action, and supporting sections while making the application easier to maintain and extend.
📱Responsive layouts across desktop, tablet, and mobile ensure that service information, navigation, clinician content, and consultation calls to action remain accessible across different devices.
Results & impact
What changed — in practice
The project introduced a more structured WordPress foundation for Scalelist, connecting content management, website forms, internal notifications, and CRM workflows into a more maintainable system.
Next.js
Modern application architecture
The website was developed with Next.js, providing a modern React-based foundation for reusable components, structured pages, and a scalable front-end experience.
12+
Therapy service
The website organizes a broad range of therapy offerings, including EMDR, Brainspotting, CBT, Hypnotherapy, Somatic approaches, and Virtual Psychotherapy, into dedicated service experiences.
2
In-person locations
The experience communicates in-person care across Denver and Lakewood while also making statewide telehealth availability clear to prospective clients.
100%
Responsive coverage
The front-end was designed to provide a consistent experience across desktop, tablet, and mobile, keeping service information, clinician discovery, and consultation actions accessible across devices.
Key takeaways
What made the difference
Specialized services need clear information architecture.
With numerous therapy modalities and treatment approaches, the website needed more than attractive presentation. Structuring services into clear, understandable experiences made it easier for visitors to explore the type of support they were looking for.
The user journey should reflect how people actually seek care.
Someone visiting a mental health website may not know which therapy or clinician is right for them. Providing pathways through services, clinicians, locations, telehealth, and consultation gives visitors multiple ways to find the information they need without forcing everyone through the same journey.
Next.js provided a flexible foundation for a content-heavy experience.
Using reusable Next.js components allowed different parts of the site to maintain a consistent interface while supporting distinct content types and page experiences.
